Pfaff Brings Pagani Supercars to Canadian Market

Pfaff Brings Pagani Supercars to Canadian Market


Pfaff Automotive Partners is bringing a new brand to Canada.

The dealer group announced today it is the exclusive Canadian importer and dealer of the Italian sport brand Pagani.  

The exotic brand, Pagani Automobili S.p.A., got its start in 1992 by Argentinian, Horacio Pagani and is based in Italy.

"We are proud to bring this exotic automotive brand to Canada, with its reputation for leadership in technology and design," said Christopher Pfaff, president and chief executive officer of Pfaff Automotive Partners. "Aligning the Pfaff brand to Pagani is an absolute honour and we are excited to introduce their latest supercar, the Huayra, to the Canadian market." 

Pfaff explained in partnering with the exotic car brand, the dealer group is looking to satisfy what they see as the growing supercar market in Canada.

Pfaff will serve Pagani clients from its dealership in Woodbridge, Pfaff Porsche.  

Each Pagani vehicle are completely custom made. The company's flagship model the Huayra is made of more than 4,000 components and touts a Mercedes-AMG M158 V12 twin-Turbo engine.

The Huayra was launched as a complete redesign of Pagani's first model, the Zonda, which took seven years for the company to complete.

"To create (the pieces) and put them together requires creativity, patience and passion that I share with a fantastic young team and with the most competent partners in all sectors," said Horacio Pagani, founder of Pagani. "The team was able to work on many projects at the same time, driving on different tracks that occasionally came to meet by sharing engineering concepts, materials, safety and scientific or design studies."