Carproof Adds Badges to Vehicle History Reports

CarProof Corp., makers of vehicle history reports, announced Wednesday the addition of easy to read badges to its reports as an attempt to improve readability and simplify transparency.

The new badges aim to make it easy for car buyers to identify key attributes they may be looking for in a used vehicle, examples being accident free or one-owner vehicles.

"In numerous recent studies, consumers rated previous accident information as mission critical to the used-car research process," said Ed Woiteshek, CarProof's president and chief executive officer. "Used-car buyers want information they can digest in a single glance that is easy to understand. With these badges, shoppers can tell right away if the vehicle they're looking at has the features that matter to them. Our hope is that this will change the way consumers use our reports and search for cars online."

According to the company, another aim of the badging is to make it as clear as possible to consumers that the dealers who use the history reports value transparency and deserve their trust. The badges began to appear on CarProof's vehicle history reports on Wednesday, with the future option for opportunities to digitally integrate badges into online vehicle listings at a future date.