CARFAX Canada branding now official
CARPROOF has officially rebranded its name to CARFAX Canada.
News of the name change was announced in the spring, when the company launched the rebranding process to better align with its U.S. counterpart, CARFAX.
"CARFAX Canada will continue to provide the same robust history and valuation information that dealers and consumers have come to expect from us," said Shawn Vording, Vice President of Automotive Sales at CARFAX Canada.
He adds: "We're excited to leverage the CARFAX brand because it better positions us to provide enhanced products and services to Canadians in the future, building on our extensive history of helping people make informed decisions about used cars."
Overall, the vehicle history, appraisal and valuation company is meant to help leverage the strength of the U.S. CARFAX brand so that more Canadians feel comfortable in buying and selling used vehicles in the country.