Automakers Notch First-Half Gains in Canadian CPO Sales
Volvo Canada's certified pre-owned sales for June dipped slightly from the same month of 2011, but the automaker closed the first half of the year ahead more than 23 percent of the year-ago period and still expects to see double-digit full-year growth.
Volvo was just one of several automakers reporting June CPO sales to Auto Remarketing Canada, many of which also made solid progress in their respective certified operations.
Starting with the Swedish brand, Volvo moved 127 CPO vehicles in Canada during June, compared to 131 certified sales the same month a year ago.
First-half sales reached 632 units, up 23.4 percent year-over-year.
"Volvo Canada's industry-leading CPO program consistently attracts premium vehicle buyers looking for peace of mind and value," said Emanuel Lichtinshtein, the company's national fleet sales, CPO & remarketing manager. "We forecast that this enthusiasm will only continue in the months ahead."
In fact, the automaker projects that it will move 1,412 CPO units for full-year 2012, which would be nearly a 12-percent gain.
Continuing on, Honda Canada has increased year-to-date certified sales for its Acura brand by 54.5 percent, as the luxury division posted 1,972 CPO sales in the first six months of 2012. In June, it moved 358 certified vehicles, compared to 234 a year ago.
"Acura CPO sales continue to amaze," said Todd Fowler, manager, used-vehicle operations at Honda Canada.
"Year-to-date we are up 54.5 percent in CPO sales compared to the same period last year," he continued. "The last five months represents the top five CPO sales month in the history of the Acura Certified program. We are very proud of our dealer network for their dedication in both promoting Acura and our certified brand."
The Honda division was fairly steady in June — increasing CPO sales slightly year-over-year from 1,945 units to 1,969 units — and pulled in 11,472 first-half CPO sales, compared to 9,938 in the year-ago time frame.
"Honda CPO sales continue to grow. Year to date we are up 15.4 percent in CPO sales compared to the same period last year," Fowler shared. "We are very proud of our dealer network for achieving this level of growth in a tight supply environment and for elevating our Honda Certified brand."
Next up was Audi Canada, which posted 400 certified sales last month for a 7.8-percent gain. The brand notched 2,183 CPO sales in the first half of the year for an 8.9-percent uptick.
Jonathan Breton, the company's manager of certified pre-owned and corporate sales, said that while most of Audi's sales are concentrated in Central and Eastern Canada, there has been 20.2-percent year-to-date growth in Western Canada, which is Audi's fastest-growing region in Canada this year.
Moving along, Kia Canada increased its CPO sales from 183 units moved in June 2011 to 247 certified sales in the most recent month. The company sold 1,540 CPO vehicles in the first half of the year, compared to 988 in the same period of 2011.
Over at Mercedes-Benz Canada, the Mercedes-Benz Pre-Owned division achieved its best June on record with 1,417 sales. This represented a 5.7-percent month-over-month growth rate and helped the company achieve its best quarter ever for CPO sales.
As for the first half of 2012, pre-owned sales for the company were at 7,358 units, marking a 20.2-percent uptick.
Subaru Canada sold 30 certified units last month, which was an 18.9-percent decrease from June 2011. However, year-to-date sales are up 20.4 percent for the company. Mazda Canada sold 343 CPO units June, with first-half sales reaching 1,283.
As for Volkswagen Canada, it sold 1,315 certified vehicles in June.